3. Craft your messages to get the right response

Top-performing recruiters on Vivian report that personalized, concise, and information-rich messages are those most likely to elicit a response from a candidate. Job posts are often short on details, so talking to the candidate about the things they care about—things not listed in the post—can really move the needle.

Some example responses to inbound leads: 

• Hello [name]! Your application for Medical Unit CNA at Hillcrest Medical Center in Tulsa is impressive. When are you looking to start?
• Hi [name]! This particular hospital needs a minimum of 2 years experience, but I have another hospital with a comparable salary and only 1 year required. Would you like to hear more?

Pro tip: Remember to ask candidates if they’re open to other similar positions, so you can put several opportunities in front of them. The majority of candidates get placed in jobs to which they didn’t originally apply.